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Hyundai has decided to enter the pickup truck market to gain a bigger market share. Since sedans are heading towards extinction and the company has a fairly big portfolio of crossovers and SUVs, it made sense to enter this unknown territory. Although new players usually test the waters by playing it safe in terms of design philosophy and the kind of truck they’ll manufacture, Hyundai has decided to go full throttle.
The company’s Australian head has said that Hyundai will be launching a full range of commercial utes to take its share of the pie in the ever-growing segment, based on the Santa Cruz pickup concept Hyundai showcased at the 2015 Detroit Auto Show. Can the automaker taste success in this segment?
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