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It wasn’t that long ago that Ferrari offered a simple, entry-level model known as the California. It carried an MSRP – as of 2018 – that started at right around $120,000 for the base model. It may have increased to more than $300,000 in higher trim levels, but the point is that you could step into a brand-new Ferrari for what some Ferrari customers would consider pocket change. The die-hard purists weren’t too fond of such a “cheap” model, but it served a real purpose – it allowed those who otherwise couldn’t afford a Ferrari to own a prancing horse.
With the California officially discontinued as of the end of 2018, Ferrari’s cheapest model is now the Ferrari Portofino with a starting price of around $215,000. Ferrari was expected to revive the Dino name, which was associated with affordability in the 60s and 70s, on a new entry-level model and spiritual successor the original Dino. Ferrari now says that isn’t going to happen – here’s why.
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