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Ram is on a roll these days. The company recently unveiled the third-gen EcoDiesel engine and it has put the competition under pressure. As if that wasn’t enough to attract customers, the Ram 1500 has now won the IIHS’s (Insurance Institute for Highway Safety) most coveted award – Top Safety Pick+ – making it the first full-size pickup truck to be conferred with this rating. With the way the automaker is rolling, can it do anything wrong at all?

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