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BMW just pulled the sheets off the Concept 4, a new concept that appears to be a weird take on the current 4 Series with a very aggressive attitude and the most ridiculous grille that we’ve ever seen. What does the concept represent for BMW?
According to BMW, “The BMW Concept 4 embodies the aesthetic essence of the BMW brand. It combines perfect proportions with a clear and precise design,” says Adrian van Hooydonk, Senior Vice President BMW Group Design.
BMW has even said that the Concept 4 “offers a look ahead to the expressive face of the 4 Series range.” So will this thing actually transition into the next-gen 4 Series? Let’s talk more about it.
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