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You would think that people who buy muscle cars these days are young buyers who are looking to make a name for themselves with affordable performance cars that they can proudly show off on their social media pages. You’d be wrong. The median age for buyers of, say, Dodge Challengers is 51 years old. 51 years old. That age hardly counts in the millennial age bracket, but that’s not even the most surprising part pertaining muscle car buyers these days. What’s most surprising is the median Challenger buyer is the youngest in the muscle car segment, specifically among the three established American ponies. Is this a trend worth paying attention to, and if so, how does this revelation contribute to the future of the muscle car segment?
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