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Pickup trucks are no longer used purely as workhorses. Enthusiasts are buying them for the cool-quotient and to do stuff that they can’t with their smaller cars. However, this doesn’t mean that anybody who buys a full-fledged truck uses it to its maximum potential. A couple of decades back, a two-wheel drive truck came with shorter ground clearance and looked like a truck for the namesake, whereas the four-wheel drive trucks were just too bulky. The gap has certainly narrowed down today, but there is still a vacuum here. That is why Ford decided to introduce an off-road package for the two-wheel-drive Ranger called FX2. This seems like a very simple move, but if tapped the right way, it could work wonders for the company.
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