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There’s a saying in the auto industry that “every new idea is a good idea.” There’s a kernel of truth in that because the best and most popular cars are all born from ideas. But there’s a flip side to that saying, too. Just because every new idea is a good idea, it doesn’t mean that these good ideas end up as good products. Time and again, we’ve seen automakers take a promising concept and lose the plot completely when the production version comes out. Every company has experienced something along these lines, but we’ve singled out ten vehicles that serve as the best examples of highly anticipated cars that turned out to be let-downs. Granted, some of these vehicles had their moments in the sun, but those moments were fleeting. In the end, we all remember them for what they could’ve been. They’re not necessarily lemons, but they still leave a sour taste in our mouths.

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