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There are companies and brands that are protective of their trademarks and properties. Then there’s Ferrari. The Italian automaker is known far and wide for being extremely protective of its intellectual property to the point that it will go after anyone who uses its logos and trademarks for their personal use, especially if the use of said logos and trademarks do not reflect Ferrari’s standards. The latest to feel Ferrari’s wrath is German fashion designer Philipp Plein, who received what amounts to a “cease-and-desist” letter from Ferrari’s attorneys, demanding the removal of photos Plein took of one of his signature sneakers on top of his Ferrari 812 Superfast. The photo was posted on his Instagram account, and Ferrari was none-too-pleased about it.

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