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With sedan sales going down and truck sales going up, automakers are shifting their focus on these big, brutish machines. All of them are trying to snatch a share of the pie from Ford – a company that has been ruling the segment for over four decades. Being at the top, Ford is under immense pressure to save its crown, and to be honest, the Blue Oval is actually doing quite well. From introducing the new Bronco, to unveiling the new electric F-150’s prowess, Ford has its hands full here. Amidst all this, the company revealed the all-new 7.3-liter V-8 engine that will make its way under the hood of the F-Series pickup truck. This is not a simple engine addition to the lineup. This new engine will don many hats and will help Ford get out of a lot of sticky wickets moving forward.
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