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The Lotus Evija, a £1.7 million ($2.1 million at current exchange rates) all-electric hypercar, has just been announced, and I’m already wondering just WTF Lotus is thinking. Sure, it probably has a lot to do with Geely backing the brand now – Lotus actually has some money to play with – but we’re talking about a brand that has been selling $50,000 – $120,000 cars for years. We’re talking about a company that posted its first self-proclaimed profit in years back in August of 2017. And, we’re talking about a company that hasn’t presented an all-new car in more than a decade (hello Lotus Evora) and has managed to soldier on by building random and slightly more potent versions of existing cars. Yet, here we are looking at a $2 million Lotus. This just doesn’t seem like the right move, and I have good reason why.
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