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Ford has just launched an all-new, fourth-generation Escape crossover, a model known as the Kuga in Europe and some other markets. The vehicle enters one of the most competitive and hotly contested segments where all rivals are hugely talented (there really isn’t one bad car to speak of) and picking one above all others is by no means an easy task. But if you were to choose an important rival to compare the Escape to, then that has to be the aggressive-looking Toyota RAV4.

Toyota went for a dramatic visual reinvention of the RAV4 for its fifth generation since the model had really become rather boring to look at in its previous incarnation. Frankly, no subsequent RAV4 had anywhere near the visual flair of the first generation model, a car that looked better without painted bumpers and side trim – that’s how quirky and cool it was. Now, thankfully, the latest RAV4 tries to rekindle that flame, albeit with fresh, edgy styling that makes it look contemporary, although it doesn’t look visually related to the original RAV4 in the way older generations did.

The Blue Oval, on the other hand, didn’t want to risk anything with its new Escape, so it made the vehicle look pretty much exactly like a puffy high-riding Focus. That’s literally all there is to its design, so in this respect, the RAV4 is already starting to look like the more daring, flamboyant option, yet being a Toyota, it doesn’t automatically have associated shortcomings.

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