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Three letters: S, L, and R. Together they stand for ’Sport Leicht-Rennen/Sport Light-Racing’ or, to put it simply, some of the most amazing cars ever to welcome the Mercedes-Benz three-pointed star logo. Now, apparently, Mercedes is trademarking the name again, and this could mean a revival is just around the corner.
Mercedes-Benz’s current flagship sports car is the AMG GT, but little over a decade ago, the German manufacturer was close friends with McLaren, who was also receiving Merc power for its F1 program, and the two entities came together to create the Mercedes-Benz SLR McLaren. It was a swanky grand tourer, bigger and bolder and much faster than the SL. It nodded to a past name in the company’s history, a tainted one that, nonetheless, earned its right to be in the pantheon of legends. On March 1st, a law firm on behalf of Daimler filed for the rights on the ’SLR’ moniker with the United States Patent and Trademark Office, and this got everyone thinking.
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