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Volkswagen is approaching the end of the development phase of the new Volkswagen Golf 8 – the most connected Golf of all time. But before I proceed with bombarding you with all the incredible things I’ve learned about it, let me just give you a glimpse of its importance through my experience.
It was 2004, my finishing year of elementary school when Volkswagen revealed the Golf MkV GTI. I remember that day vividly because that was the day I was directly exposed to the culture of the Volkswagen Golf aficionados that I subconsciously wanted to avoid. That day, during recess, one kid came running in the schoolyard carrying a ProAuto car magazine in his hands and basically yelling, “New GTI, New GTI.” He did not buy lunch out of his pocket money, but a car magazine with a GTI on its cover. Every single kid that had heard him charged at him to see what kind of a Golf the new GTIwill be. I ran too. I was struggling to see what the new Golf looks like and we all jostled each other to get a glimpse of the car.
That moment alone changed my perception of Golf for a lifetime. And, believe it or not, that car magazine I was telling you about – I started working there some years later.
Now, exactly 15 years after I saw the Golf MkV GTI for the first time, I have the opportunity to witness the reveal of the Golf 8 (and I believe the GTI). 15 years ago, Volkswagen proudly chanted in its press release “It is [Golf GTI] stronger, better and more sought after than ever.” The Golf MkVIII will be exactly that – stronger, better and more sought after than ever. But also, more connected than ever.
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