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BMW has very recently launched its first ever X7 SUV, a seven-seater that occupies the top position in the manufacturer’s high rider lineup. With a starting price in the U.S. of $73,900, it is $13,200 more expensive than the smaller X5, so it needs a good story to help get sales moving. In this case, it needs one that turns everyday obstacles and situations into fantastically exaggerated mythical encounters.
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