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Aston Martin’s new Project 003 supercar is in line to carry the “Valhalla” name after the British automaker filed trademark applications for the name with the U.K.’s Intellectual Property Office and the World Intellectual Property Organization. Auto guide was the first to dig up the applications, which cover “passenger cars and racing cars and parts and fittings therefor.” Aston Martin’s plan to use the “Valhalla” name isn’t a shocking revelation. Aston Martin’s Chief Creative Officer, Marek Reichman, hinted at the name to Drive more than a year ago at the 2017 Geneva Motor Show, indicating that it could be used on a future Aston Martin model.
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